The Challenge
Baobab Studios is an industry-leading animation studio based in California, creating children's content for platforms like Disney, Netflix, and Roblox. Their creative work is world-class. Their website was not. For a studio whose entire value proposition is visual storytelling, showing up with an outdated website wasn't just an aesthetic problem. It was a credibility gap that was actively getting in the way of landing new partnerships. They had outgrown their digital presence by years.
Our Strategy
Studios like Baobab aren't pitching to consumers. They're pitching to executives at major entertainment platforms, brand partners, and IP holders who evaluate everything, including the professionalism of the company's digital presence, before signing. That meant the website needed to communicate industry authority, showcase the portfolio compellingly, and speak directly to a very specific decision-maker audience. We followed our full production process: discovery, moodboard, wireframe and UX, and collaborative design and development through to launch. Key Actions - Discovery to understand brand positioning, portfolio depth, and target partnership audience - Moodboard to establish a visual direction that matched the studio's industry standing - Wireframe and UX designed to guide visitors from brand impression to portfolio to contact - Collaborative design concepts with close client involvement throughout - Full build, quality control, and launch
The Results
website that now leads partnership conversations instead of undermining them
major platform partners the studio creates content for
embarrassment sending the site to a prospective partner
The Final Product
