The Challenge
MNRC is a commercial and residential roofing contractor serving Minnesota and Wisconsin. They're not a small shop. They're one of the larger roofing companies in the state. But their website wasn't keeping pace with their growth or their updated sales and marketing direction. For a company where the website sits at the top of the lead generation funnel, that gap was a real problem. They needed a partner who could execute a high-quality build and think about the site strategically, not just aesthetically.
Our Strategy
We started with discovery to understand MNRC's sales process, their target customers, and the specific jobs the website needed to do in their funnel. From there, a moodboard to establish the visual direction for a company operating at their scale, a detailed wireframe to map the user experience with conversion in mind, and full design concepts developed in close collaboration with the team. The result is a site built to support their updated marketing strategy from the ground up, with ongoing support and maintenance to keep it performing. Key Actions - Discovery to understand the sales funnel, target audience, and lead generation goals - Moodboard to define a visual direction appropriate for a large regional contractor - Wireframe and UX design with lead generation as the primary constraint - Design concepts with collaborative client review - Full build, quality control, and launch - Ongoing support and maintenance retainer
The Results
website built specifically around their sales and lead gen strategy
states served. Minnesota and Wisconsin.
ongoing support partner keeping the site performing post-launch
The Final Product
