The Challenge
Inver Cold is a cold storage facility in Minnesota. When new ownership acquired the business, they came in with a clear exit strategy: clean up the assets, improve the presentation, and position the company for a profitable sale within a few years. The website was one of the first things that needed to change. A cold storage company competing for commercial clients and potential acquirers can't afford to look like an afterthought online. The site needed to communicate professional credibility, clear value, and market positioning. Fast.
Our Strategy
This wasn't a typical website project. The audience wasn't just prospective customers. It was also potential acquirers evaluating the business. That meant the site needed to communicate operational credibility, clear service positioning, and a sense of an established, well-run operation. We ran our full process: discovery to understand the cold storage market and the ownership's goals, a moodboard to define a professional visual direction, wireframe, design concepts, and full development. Key Actions - Discovery to understand the cold storage market, target clients, and exit timeline goals - Moodboard to establish professional, credibility-forward visual direction - Wireframe to define the user experience and service communication - Collaborative design concepts with ownership review - Full development, launch, and handoff
The Results
business sold profitably within a year of launch
credibility gaps in the digital presence during the sale process
website built specifically to support a successful exit
The Final Product
